Andre Sastropranoto
About
The Portal
Tailored Experiences
Challenges
Receipt Approvals
Moderation
Analytics
The Airspace
Marketplace
Tailored Experiences
The Portal
Tailored Experiences
The Portal is a loyalty platform that lives onsite on a merchant’s e-commerce website. It supplements the customer journey from initial discovery through purchase, creating opportunities to educate, reward, and personalize every interaction without disrupting the shopping experience.
TEAM
CEO
PRESIDENT
CUSTOMER SUCCESS LEAD
ROLE
STRATEGY & RESEARCH
PROTOTYPING
DESIGN
TIMELINE
3 MONTHS
Objective & Discovery
How might we redefine the loyalty experience so brands can better understand their customers, deliver personalized engagement, and do so in a way that is scalable and easy to manage.
Julien
The Quick Collector
Completes low-effort actions. Wants instant gratification. Drops off if things feel slow or confusing.
Clara
The Community Insider
Engages with community content. Learns tips, contributes posts, reacts, comments. Values belonging and recognition.
Eloise
The Passive Accumulator
Earns primarily through purchases. Motivated by discounts, cash-back, rewards. Loyalty is tied to value.
Lead With Purpose
A great loyalty program taps into the "why" behind the brand and aligns purpose.
Create Emotional Achievement
Meaningful experiences create real, emotionally driven achievement.
Build a Living Community
A great loyalty program fosters belonging, turning customers into participants.
PROFILE SEQUENCES
Keeping users engaged and motivated throughout the experience is critical, especially given the high risk of drop-off early on. A traditional form-based approach only adds to that risk by introducing unnecessary friction, but it also opens up an opportunity: reframing the experience as something interactive and enjoyable, rather than a chore to get through.
AN EMPHASIS ON FUN
Inspired by Instagram stories, the experience uses full-bleed vertical images and progresses like a story. What if the profile sequence felt less like a survey and more like a social experience? You're not filling out fields, you're creating a personalized identity to belong to a larger community.
View Explorations
goal gradient effect
The psychological tendency for people and animals to increase their effort, speed up behavior, and feel more motivated as they get closer to achieving a goal or a reward.
First proposed by Clark Hull, 1932
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