(Social)
(Resume)
(Social)
(Resume)
ANDRE SASTROPRANOTO
A multidisciplinary designer who embraces ambiguity, and strives for clarity and elegance. His process is led by curiosity, refined by rigor, and driven by a deep desire to make the complex feel intuitive.
View Projects Below
2025
THE AIRSPACE
MOBEUS, RALPH LAUREN
A tailored Airspace marketplace that reflects Ralph Lauren’s brand identity, enhancing customer engagement through hyper-personalized, spatial experiences that resonate with the brand’s heritage and aesthetic while cultivating consumer interaction and loyalty.
CONVERSATIONAL AI
SPATIAL INTERFACE
I conducted competitive analysis to identify key spatial retail features and evaluate strategies for leveraging spatial and AI capabilities to enhance the digital shopping experience.
Notably, the insights from the analysis evolved our framework into directions we wanted to avoid, as our competitors had focused more their spatial experiences on marketing endeavors. We instead needed to focus on creating an experience that drives conversions.
Building from the research and discovery, we identified key shopper types, workshopped significant moments in their journeys and outlined their end-to-end experience.
PERSONAS
VALUE HUNTER
A smart and resourceful shopper who’s skilled at hunting down the best deals and discounts, but invests significant time and effort to feel confident in each purchase.
LUXURY CONNOISSEUR
A discerning shopper who values curated experiences, but often finds the quality of the experience falls short of the premium price paid.
RESEARCHER
A deliberate shopper who only buys when certain they’ve found the best option, but often struggles to find trustworthy product information or make clear comparisons.
BRAND LOYALIST
A loyal customer who seeks personalized experiences and exceptional service from favorite brands, whether shopping online or in-store.
KEY MOMENTS
PERSONALIZATION
Understanding customer situations and tailoring recommendations based on context to inspire outfit ideas and spark creativity.
COMPARISON
A discerning shopper who values curated experiences, but often finds the quality of the experience falls short of the premium price paid.
PURCHASE
A deliberate shopper who only buys when certain they’ve found the best option, but often struggles to find trustworthy product information or make clear comparisons.
CHURN
A loyal customer who seeks personalized experiences and exceptional service from favorite brands, whether shopping online or in-store.
The goal was not only to explore spatial depth in interfaces but also to ideate how gesture and dialogue could intersect to create meaningful interactions.
I conducted competitive analysis to identify key spatial retail features and evaluate strategies for leveraging spatial and AI capabilities to enhance the digital shopping experience.
Notably, the insights from the analysis evolved our framework into directions we wanted to avoid, as our competitors had focused more their spatial experiences on marketing endeavors. We instead needed to focus on creating an experience that drives conversions.
I conducted competitive analysis to identify key spatial retail features and evaluate strategies for leveraging spatial and AI capabilities to enhance the digital shopping experience.
Notably, the insights from the analysis evolved our framework into directions we wanted to avoid, as our competitors had focused more their spatial experiences on marketing endeavors. We instead needed to focus on creating an experience that drives conversions.
I conducted competitive analysis to identify key spatial retail features and evaluate strategies for leveraging spatial and AI capabilities to enhance the digital shopping experience.
Notably, the insights from the analysis evolved our framework into directions we wanted to avoid, as our competitors had focused more their spatial experiences on marketing endeavors. We instead needed to focus on creating an experience that drives conversions.
First, we needed to understand the limitations of the airspace. Interaction difficulty varied across these quadrants, and so responsive interactions were explored.