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Team

Managing Director

CX/UX Design Director

Lead Designer

Process

Discovery

Strategy & Management

Design Handoff

Timeline

3 Months

The Airspace

003

A tailored Airspace marketplace that reflects a brand’s identity, enhancing customer engagement through hyper-personalized, spatial experiences that foster meaningful interaction and long-term loyalty.

Limitless

An expansive canvas where content grows and collapses with customer needs, using curved UI and dynamic focus states to guide exploration.

Agile Elements

A flexible dashboard of expandable, rearrangeable widgets with layered depth, gradients, and blur that make the Airspace feel alive.

Unbound

Breaks content beyond widgets into an immersive scene, where minimal UI adapts to your shopping journey and Jackie guides your next step.

Building from the research and discovery, we identified key shopper types, workshopped significant moments in their journeys and outlined their end-to-end experience. This revealed opportunities to leverage spatial interactions particularly along the Z-axis, and thoughtfully integrate AI at moments where it could provide contextual guidance without disrupting the shopping experience.

We first needed to understand the airspace’s limitations. Because of the computer camera’s ability to recognize objects, difficulty varied across nine horizontal and vertical quadrants, each with its own gesture challenges. The goal was to position buttons in a way that avoided interfering with the centerpiece. Pinching was the intended selection gesture, but our button placements were in areas where pinching was difficult. To address this, we added a feature to expand a button when the cursor approaches it, increasing the size of the selection area. That way, the tabs remain clear of the main centerpiece while minimizing visual clutter.

Q1

Pinch: Difficult

Horizontal Swipe: Easy

Vertical Swipe: ~Easy Swipe Down

Q2

Pinch: Easy

Horizontal Swipe: Impossible

Vertical Swipe: ~Easy Swipe Down

Q3

Pinch: Difficult

Horizontal Swipe: Easy

Vertical Swipe: ~Easy Swipe Down

Q4

Pinch: Easy

Horizontal Swipe: Easy

Vertical Swipe: Impossible

Q5

Pinch: Easy

Horizontal Swipe: Impossible

Vertical Swipe: Impossible

Q6

Pinch: Easy

Horizontal Swipe: Easy

Vertical Swipe: Impossible

Q7

Pinch: Difficult

Horizontal Swipe: Easy

Vertical Swipe: ~Easy Swipe Up

Q8

Pinch: Impossible

Horizontal Swipe: Impossible

Vertical Swipe: ~Easy Swipe Up

Q9

Pinch: Difficult

Horizontal Swipe: Easy

Vertical Swipe: ~Easy Swipe Up