Rewards Catalogue
A concise and powerful dashboard that enables brands to create, manage, and scale member rewards across multiple earning channels, all within a single integrated experience.
TEAM
Sarah Ganzenmuller, Chief Executive Officer
Manik Gupta, Chief Technology Officer
DURATION
1.5 Months
RESEARCH
The team spoke with over 15 brands to better understand current challenges and how to improve their customer experiences. We learned that brands wanted the ability to assign rewards to different situations and conditions, such as when customers were at risk of churning.
Previously, Rediem only allowed brands to create rewards, but not connect them to specific actions. To support reward allocation and automation, we needed to find a way to link rewards across our system.
PROBLEM & STRATEGY
To build a rewards allocation system, there needed to be a structured and scalable way to store rewards. The rewards catalogue table gives brands an organized system for managing their reward offerings and provides visibility into where each reward is allocated.
With this approach, any edits made to a reward automatically updates across all the places where the reward has been assigned.
AUDIT & RESTRUCTURE
Since reward details could vary based on the way it was earned, I audited all reward types from the current dashboard experience to separate basic information from point-specific redemption details.
The result was a simple experience: brands were required to complete only the basic details page to allocate rewards across earning channels. If they intended to make the reward redeemable through points, they would do so by completing the point redemption page.
Final
With this improvement, rewards can now be personalized at a greater scale, tailored to each individual’s unique interaction with the brand.
Personalized rewards create an authentic connection between brands and members by showing that the brand understands and values each individual. When rewards reflect a member’s attributes, achievements, or behavior, it signals that their participation matters, not just as consumers, but as people.
Andre Sastropranoto
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