Mobeus, Ralph Lauren
A tailored Airspace marketplace that reflects Ralph Lauren’s brand identity, enhancing customer engagement through hyper-personalized, spatial experiences that resonate with the brand’s heritage and aesthetic while cultivating consumer interaction and loyalty.
TEAM
Suzie Reecer, Managing Director
Sierra Seifert, Design Lead
Karen Mackay, CX/UX Design Director
Michelle Coleman, Project Manager
DURATION
3 Months
Research & PLANNING
I conducted a competitive analysis to identify key spatial retail features and evaluate strategies for leveraging spatial and AI capabilities to enhance the digital shopping experience.
Interestingly, this evolved into a framework for a direction we wanted to avoid, as these solutions focused more on marketing endeavors. We instead needed to focus on creating an experience that drives conversions.
3 directions emerged from our moodboarding sessions.
Exploration
Since Mobeus already had a design system in place for their previous airspaces, we explored how far we could push it to incorporate our own artistic direction.
To bring this vision to life, I contributed high fidelity static designs to present to our clients, balancing sleekness and intuitiveness to ensure a seamless and memorable customer experience.
CONFIGURATION
The goal was not only to explore spatial depth in interfaces but also to ideate how gesture and dialogue could intersect to create meaningful interactions.
But first, we needed to understand the limitations of the airspace. Interaction difficulty varied across these quadrants, and so responsive interactions were explored.
FINAL
To create a meaningful shopping experience, the airspace needed to feel personal. This meant providing timely expert advice and support while clearly displaying detailed product information and specifications.
With the airspace, brands can create more engaging and satisfying interactions, fostering greater customer loyalty and advocacy.
Andre Sastropranoto
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